Case study

Practicus

Practicus is a rapidly growing interim management recruitment company with a real competitive difference.  They pride themselves on a rigorous placement proceedure and a quality of service that is more commonly found with sports and theatrical agents, with proactive representation. We ourselves were subjected to this process before being chosen.

In order to graphically represent their brand expression of 'the right one, not just anyone' a distinctive and progressive identity was designed and implemented across all brand collateral.

A high contrast brand montage was created using imagery representative of the Practicus sectors of expertise.  This montage imagery has been used on marketing materials across disciplines and combined with a strong but limited colour palette and bold typography creates a very distinct brand, markedly different from their competitors.

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