Case study

Catermasters

A contract catering company with a difference, Catermasters are an established business with a reputation for quality and social and environmental responsibility that wasn't being truly represented through their brand or collateral.  Catermasters were in need of a new visual identity to unify their brand values of passion, innovation, trust and honesty.  A refreshed, contemporary identity that accurately represented their values and significant achievements was deemed necessary to position them as leaders in a strongly competitive marketplace.

The Catermasters ‘signature’ logotype has been designed to emphasise both the quality and creativity that are important to Catermasters.  It also has the advantage of having more individuality than a regular typography-based logo. It can be used alone for corporate materials but is equally effective when used as sign-off for the sub-brands used on client sites.

The feeling of the identity as a whole is fun, friendly, honest and full of enthusiasm.  Bright colours, bold typefaces and environmentally responsible materials have been chosen specifically to reflect this and create a recognisable brand personality that is uniquely Catermasters.

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